Top Features to Add In Your Video Streaming Platform

Must-Have Features For Your Video Streaming Platform

Video streaming has already emerged as one of the most engaging forms of communication in the past few years. As more and more people are opting to stream their digital media content online for communication or entertainment purposes, on-demand video streaming solutions have been on an exponential rise. It is a powerful medium that is widely used by educational institutions, government agencies, businesses, and other professional organizations.

In this blog, we will discuss some of the top security and video streaming features that you should consider when developing a secure video streaming platform. 
 

Live Video Streaming Capabilities

Live video streaming has become an indispensable requirement for any organization or digital media service provider. There are a plethora of ways organizations can leverage live streaming such as for conducting product demos, broadcasting organization-wide meetings, and training multiple departments and branches in real-time. In the past, video platforms only offered support for VOD streaming and management. With the advent and growing popularity of live video streaming services, many video platforms and organizations have added live streaming attributes to their arsenal. A reliable video platform should have the feature to launch or schedule impromptu live videos with just a couple of clicks, allow to record live stream for on-demand usage and provide low latency video streaming solutions. 

In addition to this, a lot of present-day video platforms also offer plenty of interactive options for live streaming. It includes features such as live chat, social media integrations, Q&A, surveys, quizzes, and the option to share and download documents or media files within live stream.

Video Streaming Analytics

It is an undeniable fact that a person retains more information by watching videos as compared to just reading texts. According to research, 85% of businesses use videos for their digital marketing strategy. While online video streams are a crucial part of organizational marketing, it is relatively difficult to measure the return on investment from videos.

One of the vital and staple features of a robust video streaming application is detailed video analytics. It helps in analyzing how your videos are impacting the business workflow. As it is crucial to know in detail how your viewers are reacting and engaging with your digital media content, video analytics proves to be extremely beneficial in providing detailed insights into the user data. Knowing which video your users are watching the most, what type of device they use to stream videos, and how many times they watch videos till the end offers useful data to evaluate viewer preferences. It helps better understand what your audience expects and likes, make informed business decisions, identify opportunities, and create more successful strategies.

Video Delivery Through HTTPS

HTTPS or Hypertext Transfer Protocol Secure is an encrypted web communication protocol that is widely used for digital streaming by banks, government agencies, and other businesses with sensitive data. It offers streaming security in three different ways. 

Firstly, when the data is transmitted, it protects the video file from getting modified or altered. Secondly, HTTPS video delivery helps in encrypting data and enabling authentication. You can always be assured that data sent over HTTPS connections are validated and come from the original source. Finally, HTTPS when used in conjunction with HLS delivery can safeguard digital streams from eavesdropping. Only the intended user can access the delivered data if everything is processed correctly.

Also Read: Top 6 Web Development Trends For 2022 And Beyond

HLS Video Encryption

HLS is the abbreviation for HTTP Live Streaming. While a myriad of encryption methods are available, AES-128 is one of the most sought-after approaches for HLS encryption. AES or Advanced Encryption Standard is a 128-bit block cipher that encrypts as well as decrypts data. Below, we are providing a quick rundown of how AES-128 works.

Media broadcasters can add AES video encryption to their digital stream for offering security attributes in video streaming. A unique key is used to scramble the video content whenever it is encrypted. Unless the viewer has the relevant access key, the video content can not be accessed or seen. Moreover, even if there is an attempt to intercept it, only a jumbles mess of meaningless information will be displayed. With a secure HTTP connection, only authorized users can access the video. The encryption process adds a layer of security against piracy and interception. 

Integrations with LMS, CRM, and Maps

Efficiency and effectiveness have utmost importance in any organizational workflow. Saving video and digital media content in silos on disparate platforms makes it more difficult and longer to find, manage, access, and utilize them. For optimal performance and efficiency, organizations should be able to easily work and use their assets essentially from a centralized location.

You should opt for video streaming platforms that are capable of integrating with the other systems and platforms in your organization, learning management systems (LMS), content management systems (CMS), video conferencing systems, and customer relationship management systems (CRM). 

Secure Paywalls

If you wish to monetize your online videos, movies, and live streaming services, payment security is extremely important. Mixed-content warnings might lead you to lose potential clients if you don’t have adequate security and payment safeguards in place. Due to your failure to protect client data, you could even face negative consequences or even legal actions in the worst-case scenario.

Therefore, we recommend choosing a video streaming platform that employs a highly-secured player-to-player payment system. This method is entirely HTTPS-based and uses bank-grade SSL encryption to protect your payment details from unauthorized users. To circumvent the video paywall, the video streaming platform should also prohibit sharing login credentials and only allow one device login at a time. In case another login is discovered via some other device, the original stream should have the functionality to shut down.  

Final Thoughts 

There are diverse online video streaming platforms available in the market that cater to different user segments. However, if you are looking for building your own video streaming application, it is critical that you consider adding some of the crucial features and security attributes to your platform. The above-mentioned features are just some of the most important attributes that an enterprise video platform should offer. 

For more details, you can request a free demo and choose from our wide range of online video delivery services tailored to meet various industry requirements.