Using AI with AR and VR To Enhance Customer Experience

The proliferation of next-gen technologies like Augmented Reality (AR), Virtual Reality (VR), and  Artificial Intelligence (AI) are affecting every major industry. These technologies have the potential to change the way people purchase products.  Lately, these technologies are used to enhance user experience and communication. In this article, we will discuss how the amalgamation of these technologies can influence different industries. 

According to Gartner, By the end of 2020, around 30% of B2B companies will use AI to augment their primary sales processes. Artificial Intelligence mergers with other disruptive technologies can enhance user experiences and increase business revenue. The integration of these three technologies is now used in the education, retail sector, manufacturing industry to accelerate processes. Our AR VR app developers receive requests for AR VR app development integrating Artificial Intelligence algorithms. 

Let’s explore some instances where Artificial Intelligence when integrated with AR can augment Extended Reality: 

Interesting Way of Education and Training

Artificial intelligence, when integrated with AR, VR, and MR, can support the education and training of the next generation. Various medical institutes are using AI, AR, and VR technologies to prepare students with virtual surgeries before they attempt a real surgery.  Stanford Medicine is a popular medical institute using Extended Reality after hospitals and medical schools to improve the training of doctors and surgeons. 

AI uses facts and figures, compares various techniques, and personalizes the virtual environment to improve virtual training of students.  AI, VR, and MR integration have replaced static trainers with customized trainers to improve the results of training. Trainers can ask questions, receive answers and training in an interactive environment that books can’t deliver. 

Facebook’s Owner Mark Zuckerberg owns Oculus VR to generate models using deep learning. Oculus VR automatically re-designs realistic character avatars on the basis of photographs that are captured.  

Source: Facebook

Facebook has developed various non-gaming experiences for users using AR, VR, and MR technologies to engage with customers. Facebook is trying to engage more customers by developing lots of non-gaming experiences along with built-in social networking. This step is taken by Facebook to provide users with more entertaining and useful personal experiences.

Customized Shopping Experience with Sentiment Analysis

In Extended Reality, people are sent into virtual environments that are made intelligent using sentiment analysis. The virtual environments are improved using detailed analytics collected through the sentiment data along with implementing AI and natural language processing. Integration of AI, VR, and MR increases engagement and it reduces the dependency on icons and menus by introducing people to the virtual world.

Integrating AR and VR with AI  provides the retail industry a world full of exciting possibilities. Clothing brands can introduce virtual showrooms to provide enhanced selection options from the inventory. Machine learning algorithms enable clothing retailers to customize products and overall shopping experience for the customers. 

Ralph Lauren store in New York City launched a high-tech dressing room that uses sentiment analysis from social media and customer’s movement. It also collects information about customers through big data and artificial intelligence linked with customers smartphones.

(Source: Vimeo)

AR VR in the Gaming Industry

Pokemon Go is the first most popular AR app in the gaming industry. The makers of the app successfully generated more than $850 million dollars. It currently has a half-billion customer-base worldwide. AR and VR have changed the era of the gaming industry. The technology has provided a significant scope of revenue and investment in the gaming industry.

Source: Designmosaique

Unity and IBM have partnered together to integrate IBM Watson’s Artificial Intelligence functionality within the popular game engine Unity 3D. The gaming engine will be updated with new features and functionalities like image recognition, speech-to-text, and voice recognition features to make AR/VR as front runners in the race of emerging technologies. 

Exclusive Way to Be Travel Guide

Various travel industries are using AI, AR, and VR technologies to make bookings, shopping, and location searching a seamless experience. The AI uses the Machine Learning algorithm along with AR and VR to change the way people search or select their destinations.  The integration of AI, VR, and AR enable airlines, hotels, and travel organizers to analyze the collected data and develop a self-learning system to enhance customer service.

Travel agencies now use VR and AR technologies to provide customers a 360-degree view or panorama of their rooms, room amenities, holiday location, and car rentals, etc. The travel agencies use AI to receive recommendations based on sentiment analysis and feedback.

Are you planning to upgrade your business operations with AI, VR, and MR technologies? We are a leading AR VR app development company that provides immersive in-app experiences to users across the globe. Get in touch with our experts for more details!