The Einstein AI From Salesforce Can Be A Mega Gamechanger

Artificial Intelligence has become a vital part of every business and all major companies are not only using it in their day-to-day business operations, but are also coming up with new AI models to help other companies grow. One such AI model is introduced by Salesforce to provide various companies a comprehensive view of their sales and marketing operations, thereby keeping them up-to-date with the sales activities.

Einstein AI as they call it, is an Artificial Intelligence technology exclusively developed for the Salesforce Customer Success Platform. In spring 2017, the company released Einstein as part of the Salesforce Cloud Suite in order to strengthen its cloud platform with Artificial Intelligence. Over the weeks that followed, the company rolled out several upgrades for Einstein, adding new features and enhancements to this new AI model.

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Features And Capabilities

The biggest update was Einstein Vision which brought image recognition features to the Salesforce suite of products. To make all these features viable, the company made a series of purchases to enhancing the capabilities of the Salesforce cloud products with state-of-the-art technologies like Machine Learning, Deep Learning and Big Data Analytics. With all these technological advancements and integrations, Salesforce has made its Einstein platform adroit enough to provide invaluable insights from customer data which helps various companies and organizations to proactively run their sales and marketing operations.

Einstein also removes all the potential bottlenecks pertaining to sales and marketing and provides a streamlined environment to seamlessly run customer operations. As it turns out, the technology is so advanced that it can even predict where exactly a potential customer is in the sales cycle and also suggests the best suitable communication channel to get maximum responses.    

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How It Works

Each business has different requirements and expertise. Therefore, they use Salesforce differently in their business operations to maximize their productivity. The Einstein platform incorporates powerful tools that allow developers to build highly advanced virtual assistants to efficiently manage their business processes. The assistants can be designed to support voice input/output, natural language processing (NLP), intelligent interpretation and agency components to render an interactive customer support. Apart from that, you can also add high-end customer support capabilities where your customers can directly interact with smart assistants who will provide quick responses to whatever queries they might be having.

The Next CRM Revolution

Although it would be too early to predict the extent to which Einstein can change the way most businesses operate but it can very well be the future of CRM and a game changer in this field. When incorporated in a business, it can help you with yours Sales activities, marketing campaigns and other IT operations. It also helps understand the customer behavior which further leads to strong and healthy customer relations. To say the least, Salesforce Einstein helps you become an AI-first company to make smarter business decisions and be more predictive about your customers.