People are spending more & more time on their mobile phones today and are tremendously drawn towards smaller screens instead of desktops. Indubitably, mobile phones have become an important part of their everyday lives and have empowered almost every possible business verticals. Not to mention, growing capabilities in the glebe of technology have resulted in making them the new kingmakers and small-scale organizations are now leveraging seamless benefits of ‘Mobile-first’ concept.

As per studies, there are tens of billions of connected devices that are currently in use and by 2020, the figures will top 50 billion. The irrefutable growth has significantly impacted our behaviours- how we prefer to engage with the brands, the way we search, and the overall experience that we expect whether we are refinancing a mortgage or reordering supplies. This change in behaviour has forged the brands to think about mobile beyond designing attractive websites and digital marketing. This is the reason why many companies and startups have now gone straight to mobile development and new businesses are forced to keep up. Nevertheless, adopting a Mobile-first mentality is also crucial to reshape the overall customer experience.   

Here are a few reasons why startups are going mobile first:

Enhanced Customer Experience

As per research & statistics, an individual checks his mobile phone almost 85 times a day. They use five hours using apps and browsing webs. So, you can imagine how close you can be to your customers if your business is on the mobile. Today, with thousands of options openly floating in the market, the users like everything at their fingertips and they aren’t ready to wait for anything less.

Also Read Machine Learning Is A Boon For Mobile App Development

Devise a Direct Marketing Channel

There is a myriad of functions that are being served by millions of applications today such as search features, general info, news feed, and so much more. However, one of the major advantages is that all the information that you’d like to offer to your users like sales or promotions is right there at the fingertips. With the help of push notifications, businesses can easily remind their customers about the products and can attain a closer space towards uninterrupted interaction, thereby creating a direct marketing channel.

Greater Reach

To reach a maximum number of users, mobile has to be at the forefront of both your marketing strategies as well as your decision making. Just going by the figures, it is estimated that approx 30% of the searches will be done via connected devices itself by the end of the year 2020. Nonetheless, the rapidly evolving trends are pushing brands to know their audiences in all new ways so as to reach and communicate with them more effectively.  

User Trackability

With a website, you can obviously use heat mapping, data recording, measure bounce rate, and more. However, you can perform the exact same operations on the mobile apps too. There are plenty of solutions available such as Mixpanel, Google products, app analytics, and more. Additionally, you can also check out which sections within your mobile application are visited the most and, therefore, you can seamlessly adjust your messages as per the user’s expectations.

A Final Note

Mark Zuckerberg once said, “We are going to make a lot of money on mobile than on desktop”. And the results are, obviously, universal. Started as a small social platform, Facebook has gained a massive user-base that come from mobile applications. If you want to build an app but do not have app building ideas, let us know. We offer custom Mobile Application Development Services to diverse business verticals and help them achieve new heights.