Key Considerations for Developing a Video Streaming App

The demand for video streaming apps has increased in recent years. Consumers prefer to use a video streaming platform over traditional televisions because they get the authority to control their media consumption.  

According to the Grand View Research, by 2025 the global video streaming market is expected to reach USD 124.57 Billion.  

According to Startista Research reports revenue in the Video streaming segment amounts to US$24, 837m in 2019. It is expected to show an annual growth rate of 3.2% which amounts to US$28, 190m by 2023.  
 

Image Source: Startista 

Today, video streaming platforms are used for education, entertainment, corporate training, religious events, political parties, and live news streaming.  

Demand for video streaming apps like Netflix, Amazon Prime, Hulu is increasing at a rapid pace. To get a video streaming app like Netflix, service providers should consider the following parameters that can benefit their streaming platform. 

1. Customization: Video streaming app development companies should build an easy to customize video streaming app. The platform should be open to tag and should be easy to upgrade for functionalities in the future.  An easy to customize platform enables service providers to easily updated their app with changing trends. Integration is an important factor in the customization of an app. Make sure the platform is compatible with cross-platform integration such as company website or social media platform. 

2. Reliability: An ideal video streaming platform comprises of following set of technologies: 

Encoder: Converts video files from one format or code to another to eliminate storage or security problems. 

Transcoder: Transcoding is the ability to encode video files back to their original format to make content easily viewed on different devices and platforms. It works as an interpreter to translate files for the end-user. 

 

Image Source: Wowza 

 

Streaming engines: Selecting the right streaming engine is essential to build a streaming solution.  Wowza is a unified streaming media server software. 

Oodles Technologies is a Wowza Media Streaming services provider. We use Wowza to design video streaming apps for different platforms. Our Video streaming app development services include: 

• Smart TV app development
• Streaming mobile app development
• App development for OTT platforms

Streaming media protocol: Operating systems such as Android(HLS), Microsoft(Smooth streaming), and iOs (MPEG DASH) have their own set of media streaming protocols that are to be incorporated to enable viewership on these platforms. 
 

Storage: It is important to create enough storage space for a video streaming platform. Video streaming app developers should opt for cloud storage as it is highly secure and provides unlimited data storage space.
 

2. Pricing

Setting up a video streaming platform involves cost. Decide a solution that suits your budget. Invest in a business model that caters to your business model needs. Investment depends on features and solutions you would want to add to your platform. The cost of a video streaming app like Netflix fluctuates between $25 to $80 in an eastern country. In western countries, app developers charge between $80 to $200 on an hourly base. 

We are an OTT app development company that provides 360-degree video streaming solutions at affordable prices. 

3. Delivery Time: Delivery of customized video streaming platform take time whereas predefined packages are fastest to be delivered.  Selecting a predefined package does not fulfill all the requirements. Customizable solutions provide on date delivery. They are highly effective for solution providers who want to add unique functionalities to their platform. 

Let’s dive into the secondary factors to look into enterprise video streaming solutions: 

Vplayed

Vplayed is a leading video and audio streaming platform. Using this platform broadcasters, Youtubers, movie streamers, online tutors, and others can build their video streaming platform with 100% customization.  Built-in HLS, CMS enabled player provides buffer-free streaming and other advanced features across the devices. Vplayed provides six-step monetization including the advertisement, subscription, server-side insertion,  pay per view, third party ad integration, sponsored ads to generate money from videos. 

Kaltura

Kaltura is a New York-based video streaming platform offered to media companies. Kaltura uses SaaS which is known for its modular and integration capabilities.

Contus Vplay

Contus Vplay provides video streaming solutions to media channels across the globe. The platform provides security and it is easily customizable as per the service providers’ choice. The platform has its transcoding engine which cuts down the transcoding cost. Recommendation engine, social media integration, HLS player, in-built marketing suit, and flexible hosting are some of the highlights of Contus Vplay.

Finalizing your Video Streaming Solution

Check for security: Users add their valuable data while signing to a video streaming platform. Some video streaming apps offer subscription models that require high-level security.  Opt for a video streaming platform that passes all security tests or invest in a platform with security schemes and special storage arrangements. 

Customization goes all the way. Predesigned plans offer lesser flexibility in comparison to customized. Choose a plan that brings maximum Return on Investment (ROI). 

Earning: What is the business plan for your video streaming platform? Is it a subscription-based, pay-per-view, or earnings through third-party advertisements model? To improve the effectiveness of your streaming platform opt for providing niche-specific (health, education content) and entertainment (movies, series) within a single platform. 

Planning a video streaming app like Netflix? Contact our video streaming app developers for complete details!