How Big Data Could Be A Smart Choice For Your Business

You may not be able to see it just yet but Big Data has become an indispensable part of your day-to-day life. Whether you are travelling towards a destination using GPS or simply sending text messages to a friend. Posting images on social media or replying to the emails. It all counts. IBM states that on an average, every one of us produces a whopping 2.5 quintillion bytes of data on daily basis. The amount of data produced is rising by staggering levels. It has rose from petabytes to exabytes and from exabytes to zettabytes. However, as the time goes by, the data requirements of people are only going to multiply. Seeing the current demographics, the size of global data may soon break the scale and is very likely to be measured in Yottabytes by the year 2020.

Big Data Analytics is being used in every field and every industry. All the leading companies have already embraced this state-of-the-art technology. Millions of firms, groups, institutions and organizations are harnessing the power and potential of Big Data for a identifying latest trends, understanding user-behavior and improving the decision making processes. Seeing all these potential benefits, hundreds of new businesses are investing in Big Data every passing day. Given below are the three main reasons as for why you should consider Big Data Analytics and how it can be a smart choice for your Business.

Also read How Stream Processing Will Revamp The Big Data Landscape.

Support From The Tech Giants

The tools devised for Big Data Analytics are backed by several tech-savvy companies like Google, Amazon and Microsoft. Other names are SAP, Oracle, IBM and Hewlett-Packard. All these companies are in the game for quite a long time now and they offer excellent software tools for Big Data and Predictive Analytics. As long as these companies have their niche in Big Data, we don’t have to worry about the future of this technology anymore.

The Technology Is Extremely Versatile

One of the best things about Big Data is that it is ubiquitous. The technology is present everywhere and there’d be hardly any industry that has been kept devoid of this staggering technology. However, only a small fraction of data that we produce is being analysed and processed for all that matter. The data collected from users holds invaluable information and it can provide useful insights of the customer behavior when analysed. Big Data Analytics when used in business can give you following benefits:

• Time saving

• Cost saving

• More intelligent decision making

• Significant growth in production and development

In a nutshell, Big Data provides you with all the necessary information which further aids in streamlining the business operations.